Below are a few of my most recent work samples and case studies - Updated January 2018
The Beans and Rice
Brand Identity . Logo Design . Web Design . Project Collaboration . Production . Social Media Strategy
Big Island Farms
Social Media Strategy . Marketing Strategy . Sales Funnel . Brand Identity . Organic Growth Strategy . Web Design . Copy Writing . Photography . Videography . Blog Posts
Commercial Brand Content
Outreach . Campaign Tailored Photography . Client Relations . Image Optimization
Photography For Print Publication . Editorial Calendar
Blog Post . Photography . Photo Editing . Visual Storytelling
Great to meet you
Call me Jon. I'm a sucker for well-told stories, untamed adventure and all things visual. I breathe life into brands by blending marketing strategy with web-design, photography, videography, and social media.
I've collaborated with over fifteen companies and have more than four years of experience as a content curator and visual designer. From narrative based content population to customer relationship management, I work every day to help brands develop effective digital marketing systems.
The majority of my work is influenced by a deep appreciation for simplicity and natural beauty. In my personal and professional life, this passion has driven me towards pine covered mountains, fast flowing rivers and empty beaches.
I believe that art, design or marketing (ideally a blend of all three) should take your audience on a journey and represent the core of what makes your brand unique.
I look forward to sharing my creativity and dedication with your company.
a few of the brands I've worked with
snapshots from the office
My Design Philosophy
Is it Functional?
Growing up in North Carolina, I spent countless afternoons watching my dad, a master wood worker, sketch plans and build furniture for our home. Here, the seed of functional design was sowed. I try to approach every project as he did, first recognizing the underlying function of an object because it will directly determine the design and medium. For me, design should be dedicated, above all, to achieving its functional purpose or maximizing the solution to the problem at hand.
Is it timeless?
I believe that the great designs of the world are enduring. Rebranding is an expensive undertaking. My goal is to create designs that stand up for themselves in the face of ever-changing digital media. As my dad would say, this is a 'measure twice, cut once' mentality.
Is it refined?
As a designer, it is always tempting to rely on extra features or animations to diversify a project. However, I think strong designs don't rely on this type of compensation. In my work, I often prefer to nix any aspect of the design which is not heavily focused on the core message. I've found that this results in a more clearly defined brand, product or service representation.
My Marketing Philosophy
What is the Story?
I believe that the new world of digital marketing demands transparency. Brands are finding it more difficult than ever to hide behind phony 'Marlboro Man' facades. Every brand has a authentic story to tell. My process is about figuring out exactly what that story is and presenting it to your audience in manner that can't be ignored.
Is it written for the the customer?
There is more information online than ever before and tomorrow there will be more. Faced with these implications, brands must offer value to their audience when sharing their message. Helpful, thoughtfully written content will not only increase readership but also present your brand as a trusted authority in your industry.
Is the imagery powerful?
There are countless studies pointed towards our growing visual nature in the world of digital marketing. Therefore, powerful imagery or video is one of the most valuable assets a brand can acquire. It's tempting to populate your website, social media or blog with stock photography (shutterbug, 500px, etc.) and this may be a great place to start. However, I believe that there is unfathomable amounts of value in using quality imagery that is authentic to (and includes) your brand.
Thank you for taking time to explore my portfolio. I am always interested in establishing new relationships. In a freelance capacity, I am available for contract photography, social media marketing, collaborations, affiliate marketing, brand ambassadorships, and more. Feel free to reach out to inquire about rates and availability, or just to say hi.