Big island Farms
Big Island Farms is an agricultural based internship program. Built on the platform of experiential education, Big Island Farms offers opportunities for young adults to become stewards of the land and build upon their knowledge, spirit, and passions while gaining palpable degree related experience.
My Role: Social Media Director
My Services: Social Media Strategy . Marketing Strategy . Sales Funnel . Brand Identity . Organic Growth Strategy . Web Design . Copy Writing . Photography . Videography . Blog Posts
Collaborators: Max Cooper, General Manager . Killian Griffin, HTML Web Designer
Tools: Facebook . Instagram . Twitter . Youtube . Sony Camera Equipment . Zoho Social . Google + . Google Adwords . Wordpress . Adobe Lightroom . Adobe Photoshop
Launch Date: April 2017
As the Social Media Director, it was my foremost duty to capture and share the experience enjoyed by each Big Island Farm intern. Ultimately, every smile, lesson taught, and adventure encountered would be used to weave the identity of the Big Island Farms brand. My intention was to tell a story that would honor our the land, Hawaiian heritage, past interns and educational directors, while filling future interns with enthusiasm for the experience to come.
Research, strategy, & Branding
I began the journey of reimagining the brand by first, holistically considering each facet of how Big Island Farm was currently representing itself online and engaging its digital community. Eventually, this query evolved into a forty-two page marketing plan. Everything from Big Island Farm's mission statement to the future content schedule was covered in-depth.