The Beans And Rice
It's January 2017 and I just finished a pencil sketch of the North Carolina coast, putting a star next to all of the best surf spots. My long time friend and adventure buddy, Jackson Fox, plops down onto the couch next to me and catches a glimpse of the drawing. "LET'S DO IT! Hey, maybe we can even get some sponsors!" From that first trip we have collectively grown The Beans and Rice into a successful content company, working with upwards of twelve outdoor adventure brands.
My Role: Creative Director and Co- founder
Services: Branding . Photography . Social Media Strategy . Logo Design . Web Design . Content Population
Collaborators: Jackson Fox, Marketing Director . Forrest Hollingsworth, Contributing Photographer
Tools: Sony Alpha Photography Gear . Wordpress . Instagram . Facebook . Zoho Social (Analytics System) . Lightroom . Photoshop . Old Fashion Ingenuity
Launch Date: February 2017
Providing outdoor adventure brands with the highest quality, campaign-tailored, image packages.
The Beans and Rice was created to mitigate a problem faced by many marketing and creative directors within the outdoor industry. Brands in this industry require a surplus of quality photos of their products in action. Ambassador programs can be touchy, leaving the director tasked with the hassle of hunting down the promised images from a 'free spirited' adventurer. When brands sign up to receive an image package from The Beans and Rice they are given a hard date of delivery and know exactly what type of content to expect. Our scope of adventure is quickly growing as we continue building a team of passionate in-house photographers and artist from all over the country.
REsearch, strategy, & Branding
We’re a content company, but more importantly, we’re doers, surfers, creators; real people.
The Beans and Rice brand was built to represent the core audience that we understand best; dirtbaggers, surfers, climbers, kayakers... lifers. They don't like to be 'sold to', they're avid about environmental issues, and they're attitude towards authoritative figures is reluctant at best. These folks can sense inauthenticity from miles away. Everything we post, do, or say as a company, is done with this audience in mind. Therefore, it was important to us that we build our brand on the foundation of honest adventure photography. We strive to make the majority of our content, outdoor images of real people doing real things. Unless done in a saterical or jocular manner, we do our best to stay away from highly staged, inauthentic shots.